The Initiative

Featured Image: Lisa Sartori of Dirty Three Wines, Gippsland, Victoria, Photographer: Catherine Forge, Source: Museums Victoria via the Invisible Farmer Project.

When someone dies, it sends a shockwave through a rural community.

We know rural industries are some of the most dangerous in the world and we know that mental health poses a significant challenge.

We know that the stats say that these factors affect men far more than they do women, and we also know that when a child gets hurt on a farm, we never completely recover.

For rural communities, there is no line between 'work' and 'home'.

And yet when we think of ‘work’ health and safety, we don’t think of all the ways we can be safe and well. We think of policies, penalties and procedures. 

How can that inspire anyone to make smarter, safer and healthier choices? 

The narrative is broken and it’s time to fix it.

Rural women are not only the backbone, but the heart and hope of rural industries and communities.

We are the key influencers in our businesses, our communities and our home lives, and we offer a fresh perspective. We are naturally more risk averse, we’re deeply connected to those around us and above all, we care.

By sharing our stories and by planting seeds for safety, together we will:

Share your story!

Everybody knows someone who could be making smarter, safer and healthier choices.

Whether you’re a farmer, a teacher, a fisherwoman or a nurse, we all have a responsibility to look out for the health, safety and wellbeing of ourselves and those around us. 

Thirty years ago – no-one wore seatbelts. Today we do it without even thinking about it.

Join the conversation today.

Alex would like to thank the following organisations for their generous support: