The Project

Featured Image: Lisa Sartori of Dirty Three Wines, Gippsland, Victoria, Photographer: Catherine Forge, Source: Museums Victoria via the Invisible Farmer Project.

When someone dies, it sends a shock wave through a rural community.

We know rural industries are some of the most dangerous in the world and we also know that mental health poses a significant challenge.

We know that stats say that these factors affect men far, far more than they do women, and we also know that when a child gets hurt on a farm, that we almost never completely recover from it.

We know that when we think of ‘work’ health and safety, we think of policies, penalties and procedures, and we know that this narrative is broken – because it simply doesn’t inspire anyone to make smarter, safer and healthier choices.

We know that something isn’t quite right - but we also know that we can do better.

Because when it comes to health, safety and wellbeing in rural communities, there is no line between what’s considered ‘work’ and what’s considered ‘home’, and that when someone becomes seriously unwell, gets hurt or even killed – it doesn’t just affect one person – it affects everyone.

Rural women are not only the backbone, but the heart and hope of rural industries and communities.

We are key influencers in our businesses, our communities and our home lives, and we offer a fresh perspective. We are naturally more risk averse, we’re connected to those around us and above all, we care.

By sharing our stories and by planting seeds for safety, together, we will:

  • Raise the voices of rural women, harness our innate care factor and increase our confidence in our ability to influence change (did someone say '#SaveALifeListenToYourWife'?!!)
  • Turn up the volume on what's working well within our businesses, our communities and our home lives and dispel the myth that 'to have safety paperwork' is 'to have safer outcomes'
  • Inspire those around you to make safer, healthier choices, and ultimately –
  • Improve the health, safety and wellbeing of men, women and children in rural industries and communities.

Share your story!

Everybody knows someone who could be making smarter, safer and healthier choices.

Whether you’re a farmer, a teacher, a fisherwoman or a nurse, we all have a responsibility to look out for the health, safety and wellbeing of ourselves and those around us. 

Thirty years ago – no-one wore seatbelts. Today we do it without even thinking about it.

Join the conversation today.

Alex would like to thank the following organisations for their generous support: