About

Featured Image: Lisa Sartori of Dirty Three Wines, Gippsland, Victoria, Photographer: Catherine Forge, Source: Museums Victoria via the Invisible Farmer Project.

Everybody knows someone who's been hurt at work in rural industries.

In 2015 – 16, the Australian agriculture, fisheries and forestry industries accounted for 23% of all work-related fatalities – 93% of which were men*.

Conversely, rural women – the often un-sung heroes of rural industries – are well-known for their aversion to risk. They bring a fresh perspective to environments notorious for having ‘done it this way for years’, and exhibit innate concern for the health, safety and wellbeing of their male counterparts and the rural community at large.

The current paradigm in rural industries suggests that when people think of ‘compliance’ with work health and safety legislation, they think of penalties, policies and procedures. Box-ticking, dust collecting, perceived as costly and convoluted  and yet we forget  that the intent of compliance, is simply – just don’t kill someone

As key influencers in their businesses, their communities and their home life, the #PlantASeedForSafety campaign seeks to raise the voices of rural women, to harness their innate care factor and to increase their confidence in their ability to influence change. To turn up the volume on what’s working well within rural industries and to dispel the myth that ‘to have safety paperwork’ is ‘to have safer outcomes’. 

To inspire rural men to make safer choices, and ultimately – to reduce the number of people hurt at work in rural industries.

* Traumatic Injury Fatalities (TIF 2016) Dataset – Safe Work Australia, 2016.

Safety paperwork doesn't save lives, but rural women who are prepared to #PlantASeedForSafety... do.

Led by Alex Thomas, winner of the 2018 AgriFutures Rural Women’s Award (SA) and the 2018 SafeWork SA Augusta Zadow Award, this life-saving campaign includes:

  • Profiling the stories of 100+ rural women and how they've improved work health and safety;
  • celebrating rural women and sharing ideas through the #PlantASeedForSafety (and #SaveALifeListenToYourWife!) social media campaign;
  • developing free, practical work health and safety resources, designed for rural industries, and;
  • participating in a range of industry forums to support and encourage rural women to lead conversations about work health and safety.

Share your story!

Everybody knows someone who’s been hurt at work in rural industries.

No matter what role you fill, where you come from or how long you’ve lived in a rural or regional area, we are ALL responsible for looking out for the health, safety and wellbeing of ourselves, and of others.

Thirty years ago – no-one wore seatbelts. Today we do it without even thinking about it.

Join the conversation today.

Alex would like to thank the following organisations for their generous support: