Harriet Bremner and Alex Thomas

Celebrating rural women and improving health, safety and wellbeing

“Rural women have been planting seeds in the minds of men for generations.

We know that ‘she’ll be right’ doesn’t always mean it will be right, and that just because he’s been ‘doing it this way for years’ – doesn’t mean there isn’t an opportunity for improvement.

We know that their tough-as-nails mentality towards their physical, mental and emotional health and safety doesn’t just affect one person – it affects everyone – and everyone knows someone who could be making smarter, safer and healthier choices.

The flow on effect of drought, Q fever, Ross River virus, diabetes, heart failure and kidney failure has had a profound impact not only on my Dad’s health, but on my family and our livelihood, and I’ve felt the weight of responsibility for Dad’s wellbeing since I was 15 years old.

The #PlantASeedForSafety Project is about celebrating rural women and amplifying industry-driven, practical solutions that inspire rural men to save a life, by listening to their wife.

Silence and safety paperwork doesn’t save lives, but rural women who are prepared to #PlantASeedForSafety – do.”

Alex Thomas,

Founder & Spokesperson



Share your story

Everybody knows someone who could be making smarter, safer and healthier choices. 

Whether you’re a farmer, a teacher, a fisherwoman or a nurse, we all have a responsibility to look out for the health, safety and wellbeing of ourselves and those around us.  

So no matter what role you play, where you live or what you do – you are perfectly positioned to #PlantASeedForSafety, and we want to hear from you.

Contact Alex

Free resources

Coming soon

Preventing people from getting hurt at work should never be about policies, penalties or paperwork.

For free, no-nonsense, practical suggestions on how to make life-saving improvements to your workplace, please register your details below.